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Websites · Senior UK developer
Website development that earns its keep
From a focused brochure site to ecommerce and complex content platforms: design, development and the right specialist support brought together around one clear brief.
The outcome
What good looks like.
A website appropriate to the business—not a needlessly complicated build—with the option to bring in trusted copywriting and brand specialists when the work needs them.
- 01The right-sized website for the actual goal
- 02Clear ownership across design, copy and build
- 03A site the internal team can update safely
- 04Search, performance and accessibility built in
Included
A practical scope, shaped around the job.
WooCommerce, Shopify and ecommerce
Custom WordPress themes and content platforms
Copywriting, branding and content partnerships
Choose the right-sized build
Not every business needs the same website.
I can handle a focused brochure site, a substantial ecommerce build and the complicated territory between them. The useful question is not “Which package?” It is “What must the website enable the business to do?”
Brochure and lead-generation sites
For a business that needs to explain its offer properly, establish trust and generate better enquiries.
- Core service and landing pages
- Case studies, articles and proof
- Enquiry, booking and CRM routes
- Simple editor-managed content
Ecommerce and transactional websites
For selling products, memberships, bookings or paid services without losing the brand and content story.
- WooCommerce or Shopify
- Products, variants and subscriptions
- Payments, shipping and tax journeys
- Operational and marketing integrations
Publishing and content platforms
For organisations with multiple audiences, regular publishing and a team that needs flexible editorial control.
- Custom WordPress and structured CMS
- Flexible, governed page components
- Search, taxonomy and migration
- Multi-team publishing workflows
The right people, when the work needs them
You do not have to assemble the team yourself.
I lead the website strategy, technical direction and build. When the brief needs specialist craft, I can work with people I trust—or collaborate with your existing partners—without turning the project into a large agency structure.
Shape the right teamCopywriting
A message worth designing around.
Research, positioning, page copy and calls to action developed with a specialist copywriter rather than filled with placeholder text.
Brand identity
A visual system, not just a new logo file.
Brand specialists can define identity, colour, typography and usage before those decisions are translated into the digital product.
Photography and content
Real material beats another stock-photo search.
Photography, illustration, video and content production can be scoped where they materially improve trust and comprehension.
Your existing team
Happy to join the people already doing good work.
I can work from an established brand, partner with your marketer or embed with an agency while remaining responsible for development.
Built into the work
The unglamorous details are not optional extras.
Page structure, metadata, schema, internal linking and answer-ready content planned into the templates.
Real-device speed, image handling, code weight and Core Web Vitals considered throughout the build.
Keyboard access, semantic structure, readable contrast and resilient responsive behaviour.
Reusable components and editing controls shaped around the team who will run the site.
Useful measurement, conversion events and appropriate cookie-consent handling.
Redirects, migration, DNS, monitoring, documentation and an option for ongoing care.
Transactional email partner
Email delivery is part of the website system.
For booking confirmations, account messages, enquiries and other application email, I can use Postmark rather than relying on the web server’s basic mail function. It keeps transactional delivery separate, observable and easier to diagnose.
Delivery activityMessage streamsTemplates and testingDomain authentication
How the work moves
Clear stages. Visible progress.
- 01
Choose the right website and delivery team
- 02
Shape the message, structure and customer journeys
- 03
Design and build a reusable content system
- 04
Test the complete journey, launch and improve
Websites · Common questions
Useful answers before we speak.
Specific answers about this service, its scope and the decisions that usually matter before work begins.
What kinds of websites do you design and build?
I build focused brochure and lead-generation sites, ecommerce stores using WooCommerce or Shopify, and larger content-led platforms. The platform and scope follow the commercial job rather than a fixed package.
Can you help with copywriting and branding?
Yes. I can lead the digital and technical work, collaborate with your existing specialists, or bring trusted copywriting and brand expertise into the project where it is needed.
Will our team be able to update the website?
Yes. The content system, reusable components and editing controls are shaped around the people who will operate the site, with sensible guardrails and handover support.
Are SEO, GEO and accessibility included?
Technical SEO, structured data, internal linking, answer-ready content structure, performance and accessibility are considered throughout the build. No responsible developer can guarantee rankings or inclusion in AI-generated answers.
Can you migrate our existing website without losing search value?
The migration plan can include a URL and content audit, redirects, metadata, internal links, analytics and a staged launch. Existing search value is treated as an asset, not discarded during redesign.
How is a website project priced?
The scope depends on the journeys, content, ecommerce requirements, integrations and migration work involved. You receive defined deliverables, timing and cost before committing.
Complementary expertise
This rarely lives in isolation.
Most useful systems cross more than one discipline. Add the expertise that makes this service easier to launch, operate and improve.
01Custom productsCustom software that gets out of the sketchbook
One accountable technical partner across product thinking, architecture, development, deployment and the decisions between them.
↗02InfrastructureHosting and infrastructure without the finger-pointingA calmer, documented technical foundation with one person responsible for understanding how the pieces fit together.
↗03Maintenance and partnershipTechnical support that already knows the systemProactive care, clear priorities and direct access to the senior developer doing the work.
↗04Applied AIAI systems your team can actually useA secure, explainable AI setup built around real business work—with the team trained, the source material organised and human responsibility kept visible.
↗A useful first step
Bring the messy version.
I’ll help make it clear.
You do not need a polished specification before we speak. A short conversation is enough to identify the sensible next move.