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Custom products · Senior UK developer
Custom software that gets out of the sketchbook
SaaS platforms, customer portals, dashboards and applications taken from an early idea to dependable working software.
The outcome
What good looks like.
One accountable technical partner across product thinking, architecture, development, deployment and the decisions between them.
- 01A build plan grounded in the business
- 02A maintainable technical foundation
- 03Working software released in useful stages
- 04Clear ownership after launch
Included
A practical scope, shaped around the job.
SaaS platforms and customer portals
API design and third-party integrations
iOS, Android and cross-platform apps
Choose the right product stage
From a risky idea to dependable working software.
The shape of the engagement depends on what is known already. An early product needs validation and a narrow first release; an operational platform may need careful integration, migration and continuity.
Prototype and MVP
Prove the riskiest part of a product before committing to the entire roadmap.
- Product brief and journey mapping
- Clickable or working prototype
- Focused first release
- Evidence for the next decision
Portals and internal tools
Replace spreadsheets, repeated admin and disconnected tools with a workflow designed for the team.
- Customer and staff portals
- Dashboards and approvals
- CRM and service integrations
- Roles, permissions and audit trails
SaaS and platform products
Build the commercial product, accounts, billing and infrastructure needed to serve real customers.
- Multi-tenant product architecture
- Subscriptions and payments
- Data, APIs and background jobs
- Production operations and support
How the work joins up
Product thinking and engineering stay in the same room.
I can lead the technical product from discovery through production, collaborating with your subject experts, designer, commercial team or existing developers where they add useful depth.
Discuss the right approachProduct strategy
Decide what earns its place in version one.
Turn assumptions into a prioritised brief, measurable outcomes and a release plan.
UX and interface
Make complex work feel obvious.
Map journeys, states and edge cases before visual polish hides gaps.
Data and integrations
Connect to the systems the business already relies on.
APIs, payments, email, CRM, reporting and migrations are planned as product work.
Existing team
Add senior capacity without a hand-off chain.
I can lead delivery or work alongside internal and agency developers.
Built into the service
The foundations users rarely see still decide whether the product survives.
A maintainable structure shaped around today’s release and plausible growth.
Secure accounts, roles, sessions and recovery appropriate to the risk.
Schemas, validation, migrations and backups treated as product features.
Critical journeys, integrations and failure states verified before release.
Repeatable environments, monitoring and a practical rollback route.
Documentation, access and a clear route for support or handover.
How the work moves
Clear stages. Visible progress.
- 01
Turn the idea into an achievable product brief
- 02
Prototype the riskiest journeys first
- 03
Build and release in testable stages
- 04
Measure, improve and support the product
Custom products · Common questions
Useful answers before we speak.
Specific answers about this service, its scope and the decisions that usually matter before work begins.
Can we start with an idea rather than a finished specification?
Yes. Discovery turns the goal, users, constraints and risky assumptions into a practical first release. A polished technical specification is not required before we speak.
What kinds of custom software do you build?
I build SaaS products, customer and staff portals, dashboards, operational tools, APIs and mobile-friendly web applications designed around the way the business actually works.
Can you connect the product to our existing systems?
Yes. That can include payments, CRM, helpdesk, email, identity providers, databases and other services through their APIs. Access, data quality and migration risks are assessed before the integration is promised.
How do you keep a software project from drifting?
The work is divided into visible stages, with the riskiest journeys tested early, regular working demonstrations and explicit decisions about scope, cost and trade-offs.
Who owns the code and technical accounts?
Ownership, repository access, provider accounts and handover responsibilities are made explicit in the proposal. The aim is to leave you with understandable software rather than an unexplained dependency.
What support is available after launch?
Launch can lead into monitoring, retained improvements, maintenance and operational support, or a documented handover to your own team.
Complementary expertise
This rarely lives in isolation.
Most useful systems cross more than one discipline. Add the expertise that makes this service easier to launch, operate and improve.
01WebsitesWebsite development that earns its keep
A website appropriate to the business—not a needlessly complicated build—with the option to bring in trusted copywriting and brand specialists when the work needs them.
↗02InfrastructureHosting and infrastructure without the finger-pointingA calmer, documented technical foundation with one person responsible for understanding how the pieces fit together.
↗03Maintenance and partnershipTechnical support that already knows the systemProactive care, clear priorities and direct access to the senior developer doing the work.
↗04Applied AIAI systems your team can actually useA secure, explainable AI setup built around real business work—with the team trained, the source material organised and human responsibility kept visible.
↗A useful first step
Bring the messy version.
I’ll help make it clear.
You do not need a polished specification before we speak. A short conversation is enough to identify the sensible next move.