Student Digs

// The Brief

A white-label agency needed a property site for their student accommodation brand — Student Digs. 450+ properties, 1,800+ rooms across five UK cities. Property listings, enquiry forms, landlord info, and a content-heavy site that needed to convert students and parents.

// The Challenge

Building a flexible content system for varied property types — houses, flats, studios — with different layouts per city and university. ACF flexible fields so the agency could manage listings and content without dev support. SEO and performance for a competitive student market.

// The Approach

Custom WordPress theme built for the agency's white-label model. ACF flexible fields for property pages, city listings, and editorial content. Clean template hierarchy for Leicester, Chester, Liverpool, Nottingham, Sheffield. Enquiry forms, maintenance info, emergency contacts.

• 1,800+ rooms across 5 UK cities
• Flexible content for agency self-manage
• Property listings and enquiry flow live