Lettings, Sales & Maintenance · Case study
A property platform built around the work behind the listings.
Wiltshire property platform with Directus CMS, tenant onboarding, property search and Max, their in-house AI assistant for enquiries and operations.
The product in motion
One system.
Every screen.
Wiltshire property platform with Directus CMS, tenant onboarding, property search and Max, their in-house AI assistant for enquiries and operations.
Desktop and mobile presentation · The product story stays clear at every size.
The problem
A property platform built around the work behind the listings.
More than 200 properties, tenant onboarding, compliance, maintenance and high enquiry volumes needed one dependable system the internal team could control.
The job was to connect the public promise, user journey and operational reality rather than treating the website as an isolated layer.
Clarity
Make a complicated service understandable.
People needed to see the value and next action without learning the whole system.
Continuity
Carry the promise through the journey.
Marketing, product and operations needed the same priorities and language.
Delivery
Build for the team behind the product.
The system needed to remain usable, maintainable and ready for change.
The approach
Understand the whole system.
Then make it feel simple.
“Treat the website, CMS and tenant journey as one operational product.”
- 01
Map the real job
Start with users, goals, constraints and the work behind the interface.
- 02
Shape the story
Give each audience a clear route from question to next step.
- 03
Build the joined-up product
Connect content, data, interfaces and integrations.
- 04
Ship for continued use
Make the product responsive, maintainable and ready to evolve.
The complete system
More than a marketing website.
The public promise and working product use the same priorities and visual logic.
Listings and Property detail and Enquiries
- Listings
- Property detail
- Enquiries
Directus CMS and Reusable editorial content
- Directus CMS
- Reusable editorial content
Onboarding and Maintenance and Max AI
- Onboarding
- Maintenance
- Max AI
Customer journey
From first need to useful outcome.
- 01Discover
Search the portfolio and understand each property.
- 02Enquire
Send the right information against the right listing.
- 03Onboard
Complete tenant and compliance details.
- 04Get support
Use maintenance routes or ask Max.
What shipped
A complete experience built around the work it needs to do.
- 200+properties supported by the platform
- OneDirectus CMS for listings and content
- Clearmulti-step tenant onboarding
- Maxan AI layer for common customer questions
Need something equally joined up?
The website is only one part of the product.
I can help connect positioning, customer journey, software and infrastructure into one system.