Wildlife & Visitor Experience · Case study
A visitor website for the whole day out.
Custom WordPress build for Marwell Wildlife — tickets, membership, events and education across a 140-acre zoo.
The product in motion
One system.
Every screen.
Custom WordPress build for Marwell Wildlife — tickets, membership, events and education across a 140-acre zoo.
Desktop and mobile presentation · The product story stays clear at every size.
The problem
A visitor website for the whole day out.
Families, members, schools and event visitors needed quick practical answers, while the organisation needed space for conservation, education and changing campaigns.
The job was to connect the public promise, user journey and operational reality rather than treating the website as an isolated layer.
Clarity
Make a complicated service understandable.
People needed to see the value and next action without learning the whole system.
Continuity
Carry the promise through the journey.
Marketing, product and operations needed the same priorities and language.
Delivery
Build for the team behind the product.
The system needed to remain usable, maintainable and ready for change.
The approach
Understand the whole system.
Then make it feel simple.
“Design around the visit, then make the wider mission easy to discover.”
- 01
Map the real job
Start with users, goals, constraints and the work behind the interface.
- 02
Shape the story
Give each audience a clear route from question to next step.
- 03
Build the joined-up product
Connect content, data, interfaces and integrations.
- 04
Ship for continued use
Make the product responsive, maintainable and ready to evolve.
The complete system
More than a marketing website.
The public promise and working product use the same priorities and visual logic.
Opening and Access and Facilities and What to see
- Opening
- Access
- Facilities
- What to see
Tickets and Memberships and Events
- Tickets
- Memberships
- Events
ACF content and Campaigns and Education
- ACF content
- Campaigns
- Education
Customer journey
From first need to useful outcome.
- 01Plan
Find practical information for the visit.
- 02Book
Choose tickets, membership or an event.
- 03Visit
Use mobile information on the day.
- 04Engage
Discover education and conservation.
What shipped
A complete experience built around the work it needs to do.
- 140 acresrepresented through a clearer visitor journey
- Joinedticket, membership and event routes
- Flexiblepublishing across content teams
- Mobileplanning and on-the-day information prioritised
Need something equally joined up?
The website is only one part of the product.
I can help connect positioning, customer journey, software and infrastructure into one system.