English Sparkling Wine · Case study
An English vineyard presented with the confidence of the wine.
Premium digital presence for award-winning English sparkling wine, venue hire, wine club, tours and tastings.
The product in motion
One system.
Every screen.
Premium digital presence for award-winning English sparkling wine, venue hire, wine club, tours and tastings.
Desktop and mobile presentation · The product story stays clear at every size.
The problem
An English vineyard presented with the confidence of the wine.
The estate needed a premium editorial presence for wine buyers, visitors, members and venue enquiries while remaining manageable by its own team.
The job was to connect the public promise, user journey and operational reality rather than treating the website as an isolated layer.
Clarity
Make a complicated service understandable.
People needed to see the value and next action without learning the whole system.
Continuity
Carry the promise through the journey.
Marketing, product and operations needed the same priorities and language.
Delivery
Build for the team behind the product.
The system needed to remain usable, maintainable and ready for change.
The approach
Understand the whole system.
Then make it feel simple.
“Pair editorial craft with a CMS the estate can actually operate.”
- 01
Map the real job
Start with users, goals, constraints and the work behind the interface.
- 02
Shape the story
Give each audience a clear route from question to next step.
- 03
Build the joined-up product
Connect content, data, interfaces and integrations.
- 04
Ship for continued use
Make the product responsive, maintainable and ready to evolve.
The complete system
More than a marketing website.
The public promise and working product use the same priorities and visual logic.
Range and Estate and Vintages and Editorial imagery
- Range
- Estate
- Vintages
- Editorial imagery
Tours and Tastings and Exton Hall
- Tours
- Tastings
- Exton Hall
Custom theme and ACF and Editorial guardrails
- Custom theme
- ACF
- Editorial guardrails
Customer journey
From first need to useful outcome.
- 01Discover
Understand the estate and its point of view.
- 02Explore
Choose wine, experiences, club or venue.
- 03Decide
Find the detail needed to buy or enquire.
- 04Return
Follow releases and seasonal stories.
What shipped
A complete experience built around the work it needs to do.
- Onepremium home for wine, estate and venue
- Fourclear commercial journeys
- FlexibleACF content for the internal team
- CustomWordPress without generic theme constraints
Need something equally joined up?
The website is only one part of the product.
I can help connect positioning, customer journey, software and infrastructure into one system.