RTS Game Marketing Platform · Case study
A game website that feels like part of the game.
Marketing site for a browser-first RTS game with beta sign-up, authenticated accounts, community feature board and custom email.
The product in motion
One system.
Every screen.
Marketing site for a browser-first RTS game with beta sign-up, authenticated accounts, community feature board and custom email.
Desktop and mobile presentation · The product story stays clear at every size.
The problem
A game website that feels like part of the game.
The site had to live inside Bio-Op’s dark RTS universe while still supporting accounts, roadmap feedback, beta signups and reliable product communication.
The job was to connect the public promise, user journey and operational reality rather than treating the website as an isolated layer.
Clarity
Make a complicated service understandable.
People needed to see the value and next action without learning the whole system.
Continuity
Carry the promise through the journey.
Marketing, product and operations needed the same priorities and language.
Delivery
Build for the team behind the product.
The system needed to remain usable, maintainable and ready for change.
The approach
Understand the whole system.
Then make it feel simple.
“Build the marketing experience as the first playable layer of the product.”
- 01
Map the real job
Start with users, goals, constraints and the work behind the interface.
- 02
Shape the story
Give each audience a clear route from question to next step.
- 03
Build the joined-up product
Connect content, data, interfaces and integrations.
- 04
Ship for continued use
Make the product responsive, maintainable and ready to evolve.
The complete system
More than a marketing website.
The public promise and working product use the same priorities and visual logic.
Story and Features and Development updates
- Story
- Features
- Development updates
Accounts and Authenticated feature voting
- Accounts
- Authenticated feature voting
Beta signup and Updates and Custom email
- Beta signup
- Updates
- Custom email
Customer journey
From first need to useful outcome.
- 01Discover
Enter the Bio-Op universe.
- 02Follow
Explore the story and development progress.
- 03Join
Create an account or request beta access.
- 04Influence
Shape the roadmap through the feature board.
What shipped
A complete experience built around the work it needs to do.
- Onelaunch-ready home for game and community
- Secureauthenticated player participation
- Directbeta and update conversion journeys
- On-brandtransactional and campaign email
Need something equally joined up?
The website is only one part of the product.
I can help connect positioning, customer journey, software and infrastructure into one system.