Bio-Op
RTS Game Marketing Platform
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Tech Stack
// The Brief
Bio-Op needed a marketing site that could sell a dark, ambitious RTS — factions, lore, and a public roadmap — while also capturing beta interest and channelling real player feedback. Off-the-shelf landing pages could not handle logged-in community input or on-brand email.
// The Challenge
The site had to feel like part of the game universe, not a generic template, while supporting authenticated users, a feature board for community ideas, and reliable email for sign-ups and updates — all without pulling the small studio into manual inbox work.
// The Approach
Built a custom marketing front end with clear paths into story, features, and devlog content. Added a user login system tied to a feature board so feedback comes from identified community members, not anonymous noise. Implemented custom email flows for beta and launch comms so every touchpoint matches Bio-Op's voice.
// The Outcome
- Polished marketing site live at bio-op.com
- User accounts and login for community participation
- Feature board for structured player feedback
- Custom email for beta sign-up and studio updates
// Bio-Op Platform
A launch-ready marketing stack for an indie RTS — public storytelling, authenticated community feedback, and email that matches the game's tone.
Public site
Email capture for launch news and closed beta waves
Community & comms
Login system for players and community members
Authenticated user feedback — ideas and votes from the community
Branded transactional and campaign email, not generic templates
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